Lot 80

1913 Cadillac Model 30 Custom Pickup

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$30,000 - $50,000| Without Reserve





Car Highlights

Custom-Built Cadillac Pickup with Tremendous Character and Originality

1920s-Era Commercial Conversion Hailing from Chicago’s Lincoln Park Area

Wonderfully Preserved in Unrestored Time Capsule Condition

Technical Specs

366 CID L-Head Inline 4-Cylinder Engine

Single Updraft Carburetor

40/50 HP (Rated)

3-Speed Manual Gearbox

2-Wheel Mechanical Drum Brakes

Front Solid Axle with Semi-Elliptical Leaf Springs

Rear Live Axle with Semi-Elliptical Leaf Springs

Founded by Henry Leland and Robert Faulconer, the Cadillac Automobile Company completed its first car in 1902. Six years later, the company launched its four-cylinder Model 30, which offered luxury motoring at a modest price. Built to Leland’s famously exacting standards, the “Thirty” was continuously improved throughout its production run, gaining the revolutionary “electric self-start” and electrically operated headlamps in 1912. That same year, Cadillac launched its enduring “Standard of the World” marketing campaign and, in 1913, set a new sales record with over 15,000 cars delivered.

This 1913 Model 30 Cadillac was transformed, presumably in the 1920s, into the fantastic, one-of-a-kind pickup truck seen today. Featuring an extraordinary, hand-built passenger compartment – complete with eccentrically shaped beveled-glass windows and period instrumentation – and full commercial truck bed, this unique creation has been preserved in time capsule condition. It presents as a fantastically charming piece of automotive Americana from a bygone era.

Painted olive green with red pinstriping, the Cadillac proudly displays the name and address of its former employer, M. Holzmer & Son Decorators – 2052 Howe St., a business evidently based in Chicago’s Lincoln Park neighborhood. Further attesting to its Windy City provenance are a Chicago city commercial tax disc (dated 1928) and AAA Chicago Motor Club plaque affixed to the cowl.

Discovered by well-known Pennsylvania-based collector Tom Heckman, the Cadillac was purchased by Mark Smith in 2005. It has since remained a fixture in his White House Trading Company building, perfectly at home among the ambience of a pre-WWII automobile showroom.

In correspondence on file, Mark Smith remarked, “You have to group a car in the Cadillac’s condition much in the same light as you would a fine original-finish piece of furniture.” Indeed, this Model 30 Custom Pickup is a truly fabulous antique, sure to appeal to any collector with an eye for fine, unrestored American-made objects.

*Please note that this Lot, like all vehicles in this Auction, has been in long-term static storage and may not be currently operational. It will require mechanical attention prior to any road use.

Gooding & Company presents and conducts the Estate of Mark Smith Auction under the authority of John J. Rendemonti, Executor of the Estate of Mark J. Smith, duly appointed by the Circuit Court of the State of New Hampshire, Probate Division, Case Number 312-2022-ET-00072. The Estate has compiled available title and/or registration paperwork for the Vehicles offered in the Auction and will provide such paperwork to the Buyer if it is available. However, as set forth more fully in the Conditions of Sale, neither the Estate nor Gooding makes any representation or warranty with respect to any existing certificate of title or registration with regard to any Lot in the Auction. Any Lot may be sold on a Bill of Sale. By participating in this Auction, all bidders and buyers recognize that Estate and Gooding have expressly disclaimed all such warranties concerning the availability or sufficiency of any title or registration documentation.


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