{"componentChunkName":"component---src-templates-media-details-index-jsx","path":"/press/article/gooding-christies-to-offer-one-of-two-mercedes-maybach-s-680-designed-by-and-custom-built-for-lebron-james-at-retromobile-new-york","result":{"data":{"contentfulPost":{"slug":"gooding-christies-to-offer-one-of-two-mercedes-maybach-s-680-designed-by-and-custom-built-for-lebron-james-at-retromobile-new-york","subtitle":"The LeBron James Family Foundation is offering through Gooding Christie’s a Mercedes-Maybach S 680 custom-built for the iconic NBA player. The LeBron James Family Foundation will receive the auction price from the offering.","title":"Gooding Christie’s to Offer One-of-Two Mercedes-Maybach S 680 Designed By and Custom Built for LeBron James at Retromobile New York","body":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"New York, N.Y. (October 14, 2026) – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Global collector car market leader Gooding Christie’s will offer on behalf of the LeBron James Family Foundation a custom-built ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.goodingco.com/lot/2027-mercedes-maybach-s-680"},"content":[{"nodeType":"text","value":"2027 Mercedes-Maybach S 680","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"text","value":" designed by global icon LeBron James as a charity lot for its Retromobile New York Auctions, taking place at the Javits Center in conjunction with the inaugural Retromobile New York on Friday, November 20 and Saturday, November 21.\n\nThe pinnacle of automotive luxury, this 2027 Mercedes-Maybach combines a 6.0-liter V-12 engine producing a remarkable 621 hp with a fully immersive luxury interior. Personalized with Mercedes-Benz’s MANUFAKTUR Made to Measure program, this S 680, along with its nearly identical sister car, was individualized by legendary NBA player LeBron James to his personal taste, from its MANUFAKTUR exclusive light ivory non-metallic exterior over “Stormy Weather Blue” Nappa leather interior with porcelain contrast stitching, to the iconic “LJ” crown logo incorporated throughout the vehicle, ranging from the front fenders and headrests to the floorboards and dashboard. Additional details include a bespoke Maybach badge featuring LeBron’s crown logo.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"moe5wzpj72u9","contentful_id":"moe5wzpj72u9"}},"id":"c752F3BwZUilWO6HBNNsEeO","type":"Asset","createdAt":"2026-10-14T08:24:06.735Z","updatedAt":"2026-10-14T08:24:06.735Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment","contentful_id":"master"}},"publishedVersion":3,"revision":1,"contentful_id":"752F3BwZUilWO6HBNNsEeO"},"fields":{"title":{"en-US":"2027 Mercedes-Maybach S 680 6"},"description":{"en-US":""},"file":{"en-US":{"url":"//images.ctfassets.net/moe5wzpj72u9/752F3BwZUilWO6HBNNsEeO/cc65a9c9ed318bba5f36936b00f00461/2027_Mercedes-Maybach_S_680_6.jpg","details":{"size":1029568,"image":{"width":1800,"height":1075}},"fileName":"2027 Mercedes-Maybach S 680_6.jpg","contentType":"image/jpeg"}}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"*Image copyright of Mercedes-Benz","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Further personalization includes the center console inscribed with the coordinates of James’ hometown of Akron, Ohio – a special touch that pays tribute to the community the proceeds of this sale will benefit. While Mr. James keeps the sister car in his personal collection, this vehicle will be exclusively offered at Gooding Christie’s Retromobile New York Auctions through the LeBron James Family Foundation, with proceeds benefitting the Foundation’s I PROMISE Program and the Akron, Ohio community that the LeBron James Family Foundation supports.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The chance to design my own customized Mercedes-Maybach was something I never even dreamed of as a young kid growing up in Akron. To now have the opportunity to uplift my community and the families we serve through this auction means everything to my Foundation as we continue to build an ecosystem of supports that allows them to live out their dreams as well,” said ","marks":[],"data":{}},{"nodeType":"text","value":"LeBron James.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\"This collaboration between legendary stars LeBron James and Mercedes-Maybach is a perfect match of excellence, combining the essence of the ultimate automotive brand with the philanthropic spirit of the ultimate NBA athlete,” said ","marks":[],"data":{}},{"nodeType":"text","value":"Rupert Banner, Gooding Christie’s Senior Specialist.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" The Mercedes-Maybach will be generously donated by Mercedes to the LeBron James Family Foundation for auction to fund the Foundation’s support of the Akron, Ohio, community, creating opportunities to set others from Mr. James’ hometown on the path to success.\"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Channeling LeBron’s love for cars into his game-changing blueprint for community building, this lot is so much more than an auction to us. It represents tangible resources that allow our students to thrive and provide a pathway to a better future for families in our community,” said ","marks":[],"data":{}},{"nodeType":"text","value":"Michele Campbell, Executive Director of the LeBron James Family Foundation.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" “LeBron’s work in Akron has not only inspired an entire community of kids and families that believe they can achieve their dreams, but he’s empowered them with the resources and supports to do so. This is the part of his legacy that will last a lifetime.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Retromobile New York Auctions\nDates: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Friday, November 20 and Saturday, November 21\n","marks":[],"data":{}},{"nodeType":"text","value":"Location: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Javits Center, New York\n","marks":[],"data":{}},{"nodeType":"text","value":"Public Preview: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Thursday, November 19 through Saturday, November 21\n","marks":[],"data":{}},{"nodeType":"text","value":"Facebook: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"https://www.facebook.com/GoodingChristies\n","marks":[],"data":{}},{"nodeType":"text","value":"X: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"@goodingandco \n","marks":[],"data":{}},{"nodeType":"text","value":"Instagram: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"@goodingandcompany \n","marks":[],"data":{}},{"nodeType":"text","value":"YouTube: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"@GoodingChristies\n","marks":[],"data":{}},{"nodeType":"text","value":"Phone: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"+1.310.899.1960","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For more auction details and information, please visit ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.christies.com/en/auction/retromobile-new-york-auctions-25352-nyg/"},"content":[{"nodeType":"text","value":"https://www.christies.com/en/auction/retromobile-new-york-auctions-25352-nyg/","marks":[],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"About Gooding Christie’s","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"\nGooding Christie’s is world renowned for its market-leading automotive auctions, private brokerage, and unparalleled service in the international collector car market with over two decades of operation. Gooding Christie’s consistently sets world record prices and redefines market standards through both its live auctions and Geared Online platform with best-of-category cars across numerous verticals. The commitment to presenting the highest quality of consignments while operating with the utmost integrity and transparency has provided the company an unmatched reputation of trust and respect. Offering a wide range of services including private and estate sales, appraisals, collection management, and financing options, Gooding Christie’s is ready to assist you.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"About The LeBron James Family Foundation","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"\nWith a commitment to redefining community and building stronger families, The LeBron James Family Foundation invests its time, resources and passion into creating generational change for kids and families through a focus on education and co-curricular educational initiatives. With its foundational I PROMISE Program, LJFF serves Akron-area students and their entire families by providing them with the fundamental resources, wraparound supports and family programming they need for success in school and beyond. In 2018, the Foundation built all of its family-first programming and academic interventions into the groundbreaking I PROMISE School that has created a new model for urban, public education. The Foundation has layered in additional resources including higher education and family supports at the I PROMISE Institute, transitional housing at the I PROMISE Village, long-term affordable housing at I PROMISE Housing, job training and financial health programming at House Three Thirty, homeownership resources at the Promise Project, and medical and behavioral health services at I PROMISE HealthQuarters. These life-changing resources, combined with the Foundation’s “We Are Family” philosophy, are re-defining what a family and community looks like.\n\nTo learn more about our story, visit lebronjamesfamilyfoundation.org.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Media Inquiries: \n","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Pauline Pechakjian  \nppechakjian@christies.com\n+1 (310) 383-7437","marks":[],"data":{}}]}]}},"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRat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