Press Release


SANTA MONICA, Calif. (November 15, 2010) – Gooding & Company, the internationally celebrated auction house renowned for providing unparalleled service, is proud to release its 2010 year-end public report. Gooding & Company achieved an outstanding combined total of $135.24 Million in sales from both automotive and intellectual property auctions, the highest ever recorded in its history.

Looking back, Gooding & Company reached a number of important milestones in 2010. The auction business expanded considerably with its first two-day Scottsdale Auction in January and first-ever Amelia Island Auction in March. In addition to this growth, Gooding & Company successfully brokered the historic private sale of the world’s most valuable car, the 1936 Bugatti Type 57SC Atlantic, a sale that significantly impacted the international collector car community by validating automobiles as an art form.

“There is more vibrance and confidence in the collector car market today than ever before,” says David Gooding, President and Founder of Gooding & Company. “As seen with our worldrecord sales of the $3.74 Million 1956 Jaguar D-Type Sports Racer in Scottsdale, $2.75 Million 1931 Voisin Mylord Demi-Berline in Amelia Island and the $7.26 Million 1959 Ferrari 250 GT LWB California Spider in Pebble Beach, we continue to see quality trump the ordinary because that’s what collectors can count on.”

This year, Gooding & Company sold 278 collector cars at its annual world-class auctions in Scottsdale, Amelia Island and Pebble Beach. Combining all three auctions, the price-per-car sold was a market-leading $412,700, which clearly demonstrates the level of quality consignments the auction house is renowned for bringing to the market.

The 2010 Scottsdale Auctions – January 22 & 23 (FACT: $33,990,250 for 114 lots sold) The year started out on a great note with the success of Gooding & Company’s first two-day Scottsdale Auction ending with more than $33.99 Million in sales and a sell-through rate of 91%. The 1956 Jaguar D-Type Sports Racer that sold for $3.74 Million marked the third consecutive year that Gooding & Company had the top-selling car of Scottsdale Auction Week. Gooding & Company garnered two world records in Arizona for the 1959 Costin Lister Jaguar Sports Racer that sold for $1.1 Million and the 1932 Alfa Romeo 6C 1750 Series V Gran Sport that sold for $1.54 Million. With the tragedy in Haiti just weeks before the auction, Gooding & Company made a significant donation to the International Response Fund of the American Red Cross and hosted a donation center during the auction to benefit relief efforts.

The 2010 Amelia Island Auction – March 12 (FACT: $16,144,500 for 58 lots sold) In March, Gooding & Company added its first annual Amelia Island Auction to the international automotive events calendar. The one-day auction resulted in more than $16.14 Million in sales and attracted accolades from around the globe for achieving two new world records with the weekend’s top-selling $2.75 Million 1931 Voisin Mylord Demi-Berline and the $1.705 Million 1961 Porsche RS61 Spyder, which had been purchased by the legendary Sir Stirling Moss.

The 2010 Pebble Beach Auctions – August 14 & 15 (FACT: $64,592,250 for 106 lots sold) Gooding & Company completed the most successful Pebble Beach Auction in its history with more than $64.59 Million in sales. In the words of Octane Magazine, Gooding & Company is “a force to be reckoned with,” which was proven yet again when the auction house achieved six new world records and sold the three most valuable cars of Pebble Beach Auction Week, each of which brought in excess of $6 Million.

An exciting highlight of the Pebble Beach Concours d’Elegance weekend, McLaren Automotive debuted its 2012 McLaren MP4-12C at Gooding & Company’s exclusive cocktail preview reception. Both David Gooding and Antony Sheriff, Managing Director of McLaren Automotive, proudly presented the car.

In partnership with ICAP Ocean Tomo – March 25 & November 11 (FACT: $20,515,000 in combined annual sales) In March, Gooding & Company continued its partnership with ICAP Ocean Tomo by conducting its annual intellectual property (IP) auction in San Francisco where it achieved $14.3 Million in gross sales. The second annual IP auction on November 11 in Napa Valley generated more than $6.21 Million. ICAP Ocean Tomo is a fully integrated capital merchant bank that specializes in understanding and leveraging intellectual property assets.

What’s Next for 2011 Gooding & Company is optimistic about what the new year will bring for the company, its clients and for the collector community as a whole. It will be conducting its annual two-day Scottsdale Auction on January 21 and 22 at the Scottsdale Fashion Square Mall. Early consignments include a very rare 1953 Fiat 8V Supersonic, a 1948 Tucker ‘barnfind,’ a Pininfarina 1972 Ferrari 365 GTS/4 Daytona Spider formerly the property of Sir Lindsay Owen- Jones and a stunning LeBaron-bodied 1930 Duesenberg Model J Dual Cowl Phaeton. Additional auction information, bidder registration forms and press credentials are available at or by calling (310) 899-1960. For up-to-the-minute news follow Gooding & Company on Facebook and Twitter @GoodingCompany.