Privacy Policy

Last updated September 14, 2017

Welcome and thank you for your interest in Gooding & Company, Inc. (“Gooding”) and the Site, as described in the Terms and Conditions. This Privacy Policy describes what information we gather from you, how we use and disclose that information, and what we do to protect it.  By using the Site, you expressly consent to the information handling practices described in this policy.

This Privacy Policy is incorporated into and is subject to the Company’s Terms and Conditions (the “Terms”), and capitalized terms used, but not defined in this Privacy Policy have the meanings given to them elsewhere in the Terms.  The practices described in this policy apply only to Gooding’s use of information which is supplied by you to Gooding through the Site.  Information collected from you by others, such as third party web sites that you access through links on the Site or features of the Site that you use to provide that information to third party services, are governed by those entities’ privacy policies.

The Information Gooding & Company Collects:

  • User-Provided Personal Information:  When using the Site, such as when you submit a contact us form, make a purchase, register for auctions, or submit absentee bids, you may provide to Gooding what is generally called Personally Identifiable Information (“Personally Identifiable Information”), such as drivers license number, passport number, dealer or reseller license numbers, bank account numbers and branch information, credit card numbers, physical and electronic address, phone and fax numbers, and the like. As used in this Policy, Personal Identifiable Information is information that can be used to specifically identify an individual, such as an individual’s name, address, telephone number, or e-mail address.
  • “Cookies” Information:  When you use the Site, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your computer.  Gooding may use both session cookies and persistent cookies.  A session cookie disappears after you close your browser.  A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site.  Persistent cookies can be removed.  Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the Site, you may not be able to utilize the features of the Site to their fullest potential.
  • “Automatically Collected” Information:  When you use the Site or open one of our HTML emails, we may automatically record certain information from your web browser and/or email client by using different types of technology, including standard logging, “clear gifs” or “web beacons.”  This “automatically collected” information may include Internet Protocol address or other device address or ID, web browser and/or device type and operating system, the web pages or sites that you visit just before or just after the Site, the pages you view on the Site, and the dates and times that you visit, access, or use the Site.
  • Information from Other Sources: We may also obtain information, including Personally Identifiable Information, from third parties and sources other than the Site, such as your financial institution.  If we combine or associate information from other sources (including, without limitation, from your Linked Accounts) with Personally Identifiable Information that we collect through the Site, we will treat the combined information as Personally Identifiable Information in accordance with this Privacy Policy, provided that if such third party contractual enforces additional requirements, we will be bound to adhere to such additional requirements.  You agree and understand that by linking a third party Linked Account to your account on the Site, Gooding may have access to any information in your Linked Account that you have configured such account to make available to third parties in this manner.

The Way Gooding & Company Uses Information:
The Site is highly personalized, and we use your Personally Identifiable Information in a variety of ways in the operation of our business, such as:

  • By submitting financial information in a registration or absentee bidding form, you are expressly authorizing Gooding to uses such information, alone or in combination with other Personally Identifiable Information, for the purpose of verifying available credit for purchases at the auction, including by contacting your financial institution and/or card issuer to verify account balances and available credit.
  • Gooding also uses the information you provide or that we collect to operate, maintain, enhance, and provide all of the features and services found on the Site.  We will use your email address to contact you for administrative purposes, for customer service purposes, or regarding any of your submissions (such as registration and absentee bidder form submissions).
  • Gooding uses Personally Identifiable Information to personalize you experience of the Site. For example, when you log back in, we may welcome you back to the Site by name, present you with a customized user interface, or recommend features or content on the Site we think you may be interested in.
  • Gooding uses Personally Identifiable Information to contact you for administrative or informational purposes, such as to communicate with you regarding the status of your registration application, or to notify you of changes to the Terms or to the details of an Auction, such as a modification to a listing in the catalog.
  • Gooding uses all of the information that you provide or that we collect and/or aggregate to understand and analyze the usage trends, interests, and preferences of our users, to improve the way the Site works and looks, and to create new features and functionality.
  • Gooding may use “automatically collected” information and “cookies” information to:  (a) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Site; (b) provide customized third party advertisements, content, and information; (c) monitor and analyze the effectiveness of Gooding and third party marketing activities; (d) monitor aggregate usage metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in any promotions or other activities.
  • Gooding may use your email address or other Personally Identifiable Information to send promotional email related to the Site we think you may be interested in.  You may have the ability to opt-out of receiving some of these communications by updating your account settings through the Site or clicking on links embedded in such messages.

When Gooding Discloses Information:
We are not in the business of selling your information. We do, however, need to disclose your Personally Identifiable Information in a variety of circumstances in the ordinary course of operating our business, such as:

  • Gooding works with third party service providers to provide website and application development, hosting, and maintenance as well as other services for us.  To the extent it is necessary for these service providers to complete their contractual obligations to Gooding, these third parties may have access to or process your personally identifiable information.  Generally, these disclosures are made under terms comparable to this policy, and the recipients are limited to using the information the purpose for which it was provided.
  • The Site allows you to link accounts with third party services and push certain information regarding your use of the Site to such third party service provider.  The third party operating the Linked Account will have access to your Personally Identifiable Information for this purpose.
  • Gooding may contact the bank you identify, or the issuer of your credit card, in order to verify that you have sufficient account balances and/or available credit for purchases at auctions, and in such cases Gooding will share your applicable Personally Identifiable Information with such third parties to the extent reasonably necessary for the purposes of conducting such verification.
  • Gooding may make certain automatically collected and other aggregate non-Personally-Identifiable Information available to third parties to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Site.
  • Gooding may also disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws, or in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with investigative or law enforcement activity.  Gooding also reserves the right to disclose information that we believe is appropriate or necessary to take precautions against liability; to protect Gooding and others from fraudulent, abusive, unlawful, or otherwise inappropriate uses or misuse of the Site; to investigate and defend ourselves against any third party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Site; or to protect the rights, property, security, and/or safety of Gooding, our users, or others.

Your Choices:
You may, of course, decline to share certain Personally Identifiable Information with Gooding, in which case Gooding may not be able to provide to you some of the features and functionality found on the Site.  You may update, correct, or delete your profile information and preferences at any time by accessing your account preferences page through the Site.  Please note that while your changes may be reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.

To protect your privacy and security, we take steps to verify your identity before granting you account access or making corrections to your information.  You are responsible for maintaining the secrecy of your unique password and account information at all times.

Data Security:
Gooding uses certain physical, managerial, and technical safeguards designed to help improve the integrity and security of your Personally Identifiable Information.  Nevertheless, no physical or technical system, process, transmission, or storage mechanism is completely secure or immune from outages, losses, attacks, circumvention, design or implementation flaws, and human error.  Therefore, we cannot and do not ensure or warrant that information you transmit to Gooding will not be lost, accessed, or compromised, either during or after transmission.

If Gooding learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Gooding may post a notice through the Site if a security breach occurs.  Depending on where you live, you may have a legal right to receive notice of a security breach in writing.  To receive a free written notice of a security breach you should notify us at

International Visitors:
The Site is hosted in the United States and is intended for visitors located within the United States.  If you nonetheless choose to use the Site from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your Personally Identifiable Information outside of those regions to the United States for storage and processing and by providing your Personally Identifiable Information on the Site you consent to that transfer, storage, and processing.

In the Event of Merger or Sale:
In the event that all or a portion of Gooding or its assets is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from users in connection with such merger, acquisition, sale, or other change of control.

Changes and Updates to this Privacy Policy:
Please revisit this page periodically to stay aware of any changes to this Privacy Policy, which may be revised periodically at Gooding’s sole discretion, as provided in the Gooding Terms of Use.  If we modify the Privacy Policy, we will make it available through the Site, and indicate the date of the latest revision.  In the event that the modifications materially alter your rights or obligations hereunder we will make reasonable efforts to notify you of the change.  For example, we may send a message to your email address, if we have one on file, or generate a pop-up or similar notification when you access the Site for the first time after such material changes are made.  Our amended Privacy Policy will automatically take effect 30 days after it is made available through the Site, except that (i) we generally only use your personal information in the manner described in the Privacy Policy in effect when we received that personal information and (ii) if you do not agree with any changes to the Privacy Policy, you may terminate your account ceasing use of the Site.  Your continued use of the Site after revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of the Privacy Policy.

Contact Information:
Please contact Gooding with any questions or comments about this Privacy Policy, your personal information, our third party disclosure practices, or your consent choices by email:

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