Auctions and Brokerage
Asking Price: $45,000
Arguably one of the most appealing prewar Fords, the 1937 DeLuxe Model 78 represented a huge leap forward for the Blue Oval. Benefiting from the more active influence of Edsel Ford and the talent of designer E.T. Gregorie, the entire range of 1937 Fords had a clean, aerodynamic appearance that was comparable to the most modern machinery of the day. Integrated headlamps and a sharply vee’d radiator, which was echoed in the windshield, were new for 1937. Performance was upgraded as well; the flathead V-8 engine now delivered 85 hp and was equipped with more durable accessories that improved its reliability and performance. Available in a wide range of body styles, the open DeLuxe models have long been favorites of collectors.
Presented in restored condition in black with light beige upholstery and top, this unmodified 1937 DeLuxe Cabriolet has a timeless appeal, accentuated by whitewall tires and a number of distinctive factory features such as driving lights and dual rear-view mirrors. The engine bay is tidy and authentic in appearance; the paint, chrome, and trim are very presentable; and the interior features upholstery in light tan, accented by an elegant walnut-finished dashboard complete with Art Deco instrumentation.
The Cabriolet joined the Texas-based consignor’s collection in 2010 and has since been looked after by a full-time staff. Prior to his ownership, the Cabriolet resided in a climate-controlled East Coast collection. Ideal for a pleasant weekend excursion or a tour of America’s back roads, there is nothing quite like driving a flathead-powered rumble seat Ford.
*Please note that this vehicle is titled by its body number, which is 78760A822.