Auctions and Brokerage
This 1940 LaSalle Convertible Coupe is a stunning open-air example of what is widely considered the most beautiful LaSalle ever produced. One of just 425 Series 52 Convertible Coupes, it is finished in elegant green with a tan leather interior. The subject of an exacting no-expense-spared restoration, the finished product is an AACA award-winning show car. Its provenance includes some highly respected collectors, such as Chuck Spielman and Calvin High. The LaSalle is also an exceptionally satisfying and surprisingly sporting car to drive, it has successfully participated in multiple classic car rallies.
LaSalle was marketed by General Motors from 1927 to 1941 as a junior companion to Cadillac, and positioned to attract young up-and-coming clientele. The marque enjoyed almost instant popularity due to the design talents of the incomparable Harley Earl, whose first assignment was LaSalle.
Building on LaSalle’s stylishly clean lines, integrated headlights, lack of running boards, and Art Deco cues, the Series 52 was introduced in 1940, showing a new longer and wider body, rakish windshield, and revised rear lights. To complement the exterior styling, the Series 52 boasted a sumptuous interior trimmed by Fleetwood and a vacuum-operated power top. Period rear fender skirts were added to this LaSalle’s wonderful Art Deco design, accentuating its long, low silhouette.
The Series 52 was the final automobile built by LaSalle. This Series 52 Convertible Coupe is a remarkably restored, well-sorted example of LaSalle’s sensational swan song.