Auctions and Brokerage
Lincoln promotional literature described its 1951 upscale coupe offering this way: “Few motor cars have ever been so pleasingly customized as the 1951 Lincoln Lido,” and offered here is a low-mileage survivor in remarkably preserved condition. Known internally as Type 72C and priced just over $2,700, the Lido distinguished itself from other models with special exterior trim including a contrasting vinyl roof, “Lido” script, and fender skirts.
This car is finished with pleasing dark green paintwork, complemented by an ivory top. The two-tone color scheme repeats inside with corded fabric on the seats. Beyond the standard Lincoln luxury features, this well-equipped example was optioned with the Hydra-Matic automatic transmission, an AM band radio, and power antenna, all in proper working order. It has had careful, limited use, and is believed to have traveled just over 28,000 miles from new. Mechanical upgrades enhancing performance include dual exhausts and headers, while wide whitewall radial tires and an Optima gel battery placed in an original battery case ensure reliability. Seat belts have also been installed for both the front and rear-seat passengers.
Lincoln offered the Lido special edition only during the 1950 and 1951 model years, making it a rare sight today. At home on the show field as a worthy preservation candidate, this example is equally prepared to provide miles of pleasure on the open road.