Auctions and Brokerage
Coachwork by Bertone
From a Private Southern California Collection
Enthusiasm for the Giulietta dates back to the moment it was introduced. To finance the development of a new car, the company sold bonds and created a lottery system that rewarded winners with a free car. As production of the Giulietta sedan was delayed, Alfa Romeo had Bertone create the Sprint, or coupe, for the lottery winners. The car was displayed at the 1954 Torino Auto Show and was an overwhelming success. By some accounts, as many as 3,000 orders were placed at the show itself. For 1962, Alfa Romeo introduced the Giulia, which was a revised Giulietta fitted with a 1,600 cc engine and five-speed gearbox. The sales of the Giulietta and Giulia revived Alfa Romeo and transformed the company from a low-production manufacturer to a major international concern.
This beautiful Giulia Sprint was delivered in January 1963 to Hoffman Motor Car Company in New York City. It recently received an extensive restoration totaling over $65,000 by marque specialist Alfa Italia Inc. in Burbank, California. The car was stripped, and restoration work was carried out on the body, suspension, brakes, engine, transmission, and electrical system.
Possessing finned aluminum brakes and alloy twin-cam engines with hemispherical combustion chambers, the Giulietta and Giulia were well-engineered and refined. Their simple, elegant interiors are a pleasure, and they offer some of the most enjoyable driving experiences to be found. This is an excellent opportunity to acquire a beautiful example that benefits from an extensive recent restoration.