Auctions and Brokerage
Coachwork by Pininfarina
Formerly the Property of William F. Harrah | Highly Original, 27,000-Mile ExampleWilliam F. Harrah, Reno, Nevada (acquired new in 1968)Robert Donner Jr., Colorado Springs, Colorado (acquired from the above in 1973)Mark Haddawy, Los Angeles, California (acquired from the estate of the above)Current Owner (acquired from the above)
Colorado Grand, September 1992Ferrari Club of America Annual Meet, Colorado Springs, Colorado, July 2000
The fascinating history of this Ferrari 330 GTS begins in fall 1967, when Ferrari sent chassis no. 10913 to Carrozzeria Pininfarina in Torino. Completed in the attractive color scheme of Argento (metallic silver) with Rosso Scuro (dark red) leather upholstery, the new 330 GTS was specified for US delivery and equipped with optional Borrani wire wheels, air-conditioning, and instrumentation in miles.
In January 1968, the 330 GTS was shipped to Modern Classic Motors in Reno, Nevada, the official Ferrari distributor owned by casino magnate William F. Harrah. Mr. Harrah, one of the most prolific car collectors in history, selected the 330 GTS for his personal use and, in late 1969, gave the car to his new bride, country singer Bobbie Gentry.
Earlier that year, Mr. Harrah had brought the new Ferrari to his world-class restoration facility, where he had a special Targa top fashioned – similar to the design pioneered by Porsche for the 911. Featured in an article in the December 1969 issue of Road & Track, Mr. Harrah’s clever Targa conversion was relatively simple and highly effective, with the top secured to the Ferrari’s existing factory attachment points and the rear window simply resting on the coachwork.
According to Modern Classic Motors Vice President V.C. Keil, a numberof rear windows were fabricated for the Ferrari, and “the car was run at approximate speeds of 140 mph with the top off and the windows down, the windows up and the top off with the intent of ascertaining the strength of the Plexiglas window in the rear.”
Mr. Harrah was so pleased with the Targa top conversion that he reportedly approached Ferrari to see if it would be interested in producing a limited series of 20 similar cars. The factory went so far as to send a representative to Nevada to review the GTS but ultimately decided that the model was nearing the end of its production run and the project would not be feasible.
After Mr. Harrah’s marriage to Ms. Gentry dissolved in 1970, the Ferrari 330 GTS was put up for sale. In July 1973, Modern Classic Motors sold 10913 to Robert Donner Jr. of Colorado Springs, Colorado, who paid $17,500 for the customized 2,300-mile Ferrari.
Like Mr. Harrah, Mr. Donner was an avid automobile enthusiast. He successfully raced Porsches in the 1950s at circuits including Sebring and Road America, and even captured multiple class wins at the grueling Pikes Peak International Hill Climb. In the mid-1960s, Mr. Donner developed an appreciation for Ferraris and began buying the latest road-going models and important classics. By the 1970s, he had a wonderful stable of Ferraris, most painted silver – a nod to his Porsche days. A passionate collector, Mr. Donner worked on his own Ferraris, drove them often, and even served as the president of the Rocky Mountain Region of the Ferrari Club of America. During his ownership, the 330 GTS was driven approximately 20,000 miles and was also exhibited on rare occasions.
Mr. Donner passed away in 2010, and a few years later the 330 GTS was sold to Los Angeles-based collector Mark Haddawy. After removing the Targa top, Mr. Haddawy commissioned Beckman Metal Works in Costa Mesa, California, to return the car to its convertible configuration and refinish the bodywork in the original color. Carefully preserved and driven sparingly in its current ownership, the Ferrari remains in excellent condition, showing just over 27,000 miles on the odometer.
As would be expected from a low-mileage, four-owner car, 10913 retains many important original features, and its presentation is sure to impress anyone with an in-depth knowledge of 330-series Ferraris. This 330 GTS, 48 years after leaving the factory, retains its matching-numbers engine and transaxle (verified by factory records), as well as its original red leather upholstery, Borrani wire wheels, window glass, and keys. On a recent test drive with a Gooding & Company specialist, the Ferrari performed brilliantly, offering the smooth, effortless performance for which these cars are renowned.
This 330 GTS is offered with its original handbook folio, jack kit, and comprehensive documentation. The car’s extensive file includes correspondence between Robert Donner Jr. and Modern Classic Motors, an impressive collection of service records and registration documents dating back to 1972, copies of the original factory build sheets, and various magazine articles, including an original copy of the December 1969 issue of Road & Track with the Ferrari pictured on the cover.
Originally delivered to one of the most important figures in the classic car hobby, retained for three decades in a Ferrari enthusiast’s private collection, and presented today in outstanding, largely original condition, 10913 is an exceptionally rare and desirable 1960s Ferrari that possesses every special quality sought after by discerning collectors. Gooding & Company is proud to present this magnificent automobile for public sale, as it is surely among the most important and distinctive examples of the elegant 330 GTS.