Lot 148

2019   |   Pebble Beach 2019

1969 Ferrari 365 GTB/4 Daytona

Coachwork by Scaglietti

SOLD $995,000


$1,200,000 - $1,500,000





Car Highlights

An Important, One-Off Example of a Landmark Ferrari Model
The First Production Daytona, Replete with Special Features
Displayed New at the New York and Los Angeles Auto Shows
Originally Delivered to Noted Ferrari Collector Greg Garrison
Ferrari Classiche Certified and Exhaustively Documented
Award-Winning Restoration in Original Giallo Dino (Dino Yellow) Livery

Technical Specs

4,390 CC Tipo 251 DOHC 60° V-12 Engine
Six Weber 40 DCN20 Carburetors
352 BHP at 7,500 RPM
5-Speed Manual Transaxle
4-Wheel Servo-Assisted Ventilated Disc Brakes
4-Wheel Independent-Wishbone Suspension with Coil Springs

Saleroom Addendum

*Please note that this vehicle is titled 1970.

Register to Bid

Greg Garrison, Los Angeles, California (acquired new in 1970)Jack Kent Cooke, Los Angeles, California (acquired from the above circa 1975)Jackie Claire Fisher, Beverly Hills, California (acquired from the above by 1979)Bill DeCarr, Bellflower, California (acquired from the above in July 1979)Current Owner (acquired in 2006)

13th Annual New York Auto Show, New York City, 196910th Annual Southern California International Auto Show, Los Angeles, 196911th Annual Southern California International Auto Show, Los Angeles, 1970Cavallino Classic XIX, Florida, 2010 (Coppa per Dodici Cilindri)47th Annual FCA National Field and Driving Concours, Georgia, 2011Cavallino Classic XXIV, Florida, 2015 (Gerald L. Roush Memorial Cup)Ferrari 70th Anniversary Special Display, California, 2017

Now, as when new, the aggressively beautiful 365 GTB/4 represents the ultimate expression of the classic front-engine V-12 Ferrari GT concept with eye-opening, all-around performance and iconic styling. An important model for Ferrari, the 365 GTB/4 debuted to acclaim and, by 1970, Road & Track magazine declared it “the best sports car in the world.” According to marque experts, 1,383 of the 365 GTB/4 Berlinettas were constructed from 1968 to 1974; and of them, this thrilling example is the first produced. It also stands as the car that introduced the Daytona to America.

Numbered 12301, this 1969 Ferrari 365 GTB/4 Daytona is accompanied by a history report compiled by Ferrari marque expert Marcel Massini, including copies of the vehicle’s factory foglio allestimenti confirming it was the first 365 GTB/4 produced by assembly sequence and that its body is no. 1. Factory-finished in Giallo Dino (Dino Yellow) over Blu Scuro (Dark Blue) upholstery, 12301 is an original European version equipped with Plexiglas headlamp covers and air-conditioning. Completed on March 13, 1969, it was shipped from Italy to New York City by sea. Following its arrival, it was displayed at the 13th Annual New York auto show in April of that year.

Interestingly, 12301 was shown at New York without an engine, but with one on a display stand alongside it. Later, the car was returned to Italy and fitted with a production Euro-spec engine (internal no. 88), then shipped back to the US – this time for the 1969 Southern California auto show, an event to which it returned in 1970. According to the foglio allestimenti, the Daytona’s first owner was Greg Garrison, the famed television producer, director, Ferrari collector, and personal friend of Enzo Ferrari, who presumably took delivery directly from Ferrari, given the car’s Italian tourist plates numbered EE 2584.

Mr. Garrison eventually sold 12301 to broadcasting tycoon and sports franchise owner Jack Kent Cooke sometime in the 1970s. By 1979, the Ferrari passed through Mr. Cooke’s ex-wife, Jackie Claire Fisher, to Bill DeCarr, the pioneering California restorer. From 1980 to 1993, 12301 was listed in FCA membership directories under the ownership of DeCarr, who retained the Ferrari until the current owner purchased it from him in 2006.

An extensive professional restoration followed, supervised by Ferrari specialist and FCA Master Judge Tom Shaughnessy, with the car’s numerous unique details examined and noted by Massini while the restoration was underway in 2009. Significantly, this Daytona’s chassis shares characteristics of both tipo 563 (275 GTB) and tipo 605 (365 GTB/4) and its chassis number is stamped in two locations, an original and proper feature, with one visible per US requirements. Of further interest, the engine of this Daytona is labeled as a tipo 245 unit, not the tipo 251 normally associated with the model.

Other subtle and fascinating characteristics include a somewhat flatter roofline profile, unique door handles, one-piece cast window frames of different dimensions from later examples, thinner bumpers, and chrome trunk hinges. Inside, the dash was constructed of aluminum, rather than fiberglass, with a black anti-reflective steering wheel used to meet anticipated and increasingly stringent US safety standards. Seat-accent stripes were of a special full-width design and the shift knob is completely different from what was used on subsequent production Daytonas. Curiously, a door handle was installed backward, presumably an error made in haste during preparations for on-time arrival to New York.

Following completion of the restoration in 2009, the car was exhibited at the January 2010 Cavallino Classic in Palm Beach, Florida, where it won the coveted Coppa per Dodici Cilindri (12-Cylinder Cup). Confirming its mechanical fitness, 12301 participated in the 47th Annual FCA National Field and Driving Concours held at Savannah, Georgia, during June 2011; and in January 2015, the Daytona returned to the Cavallino Classic, where it was awarded the Gerald L. Roush Memorial Cup for the Ferrari requiring the most research to restore. Most recently, the Daytona formed part of the Ferrari North America Special Display at the 2017 Pebble Beach Concours d’Elegance® in celebration of the 70th anniversary of Ferrari. Accompanying this historic Daytona at auction are an impressive cache of documents covering its unique features, auto show appearances, and ownership history as well as factory books, tools, and Ferrari Classiche certification.

A truly unique example with provenance that includes several noted Ferrari collectors, this 1969 Ferrari 365 GTB/4 Daytona is the first car of the series produced and will continue to fascinate all who experience it, precisely as when it first broke cover 50 years ago in New York.