Auctions and Brokerage
Formerly the Property of Pete Lovely
In 1954 Pete Lovely opened Pete Lovely Volkswagen in Fife, Washington. Lovely was a true car enthusiast, and like many dealers of the time, he was heavily involved in racing. The following year he won the F-Modified SCCA Championship in the famous Pooper, a Porsche-Cooper special. He repeated the result the very next year and his notoriety grew. He was eventually asked to drive for team owners John Edgar, John Fitch, and Jack Nethercutt. In 1959, Pete was called upon to join Team Lotus and got the opportunity to race in Grand Prix events. Lovely became a well-liked individual in racing circles and he was a champion of racing in the Pacific Northwest, often organizing events at Pacific Raceways.
Lovely often ran cars under the banner of Pete Lovely Volkswagen and his Tacoma, Washington-area dealership proved successful, recognized for their honest business. In the decades running the dealership, countless Volkswagens came and went; but, in 1977 with the final Beetle Sedans arriving, one car in particular caught Lovely’s eye. It was the silver with black Beetle offered here.
On July 26, 1977, the Importer’s and Manufacturer’s Statement of Origin was issued to Pete Lovely Volkswagen for this Beetle. Upon arrival at Pete Lovely Volkswagen, the car received its window sticker and the dealership’s license plate frame and inserts extolling “Another Lovely Volkswagen” both front and rear. With an optional sunroof and leatherette upholstery, the window sticker priced the brand-new car at $3,949. It never had a chance to sell, however, and made its way directly into Lovely’s private collection. The original dealership inventory folder for the Beetle notes four dealer-installed accessories, receipts for which are contained inside. In August 1979, at Lovely’s request, the car received four new chrome wheels and radial tires. In June 1983, a softguard cover was ordered for the car and, in May 1985, a new battery was installed. The folder, which accompanies the car, also contains the original MSO and a small envelope with the car’s spare key, still sealed.
Earlier this year, the car was purchased from Pete Lovely’s family showing just 87 miles from new. Of note, the window sticker and dealership license plates are still affixed to the car, and the tool roll, perhaps never unrolled, remains under the hood. The Beetle is an absolute time-capsule piece. All surfaces and major components, with the exception of the chrome wheels that Lovely added, are believed original.
Even with the millions of Beetles produced, perhaps only a limited few can claim to be essentially brand-new. This Beetle is a fantastic collection piece given its specifications, color scheme, long-term ownership by a noteworthy individual, minimal mileage, and overall condition.