Gooding & Company is recognized the world over as the leading automotive auction house specializing in the finest antique, classic, sports, and racing cars. Built upon the pillars of presenting top-echelon consignments and operating with integrity and openness, Gooding & Company appreciates the privilege of presenting distinguished vehicles from prestigious collections, as well as family heirlooms and exciting recent discoveries.
In 2017, Gooding & Company achieved more than $155 million for 285 lots sold and posted a strong 82% sell-through rate at its three annual sales, held in Scottsdale, Arizona; Amelia Island, Florida; and Pebble Beach, California, where Gooding & Company is the official auction house of the Pebble Beach Concours d’Elegance®.
“We continue to see strong demand for genuine, no-excuse cars that combine all the attributes of rarity, performance, historical significance and provenance,” says David Gooding, the company’s founder and president. “In this market, we are observing a greater divide between good, better and best, and clients are increasingly selective with their purchases. This is why we strive to offer only the best examples from a variety of categories of cars and the reason why we see new clients become returning clients after each auction event.”
Gooding & Company’s auctions have become a destination for enthusiasts from around the globe, a testament to the company’s world-class presentation and vibrant atmosphere. “David Gooding and his team consistently offer automotive jewels in auctions that set the bar for the market,” stated Robert Ross of Robb Report. The auction house also attracted thousands of viewers who tuned in from over 60 nations to witness the 2017 events live via the Gooding & Company HD webcast.
Now in its second decade, Gooding & Company continues to set the pace in automotive auctions. Collectors in 2017 responded fervently to the quality offerings at our sales, as 40 cars sold above the $1 million mark and 42 new world auction records were established. The new Friday-Saturday auction schedule we debuted at our Pebble Beach sale in August proved to be a windfall for both buyers and sellers, as attendance and the number of new registered bidders soared. On Friday, a 1970 Porsche 917K realized $14,080,000, a world record for a Porsche sold at auction, while the star of Saturday’s auction, the 1966 Ferrari 275 GTB/C, realized $14,520,000, the highest price achieved for the marque at any auction house in 2017.
Rarity can be a factor in a car’s story, as can a high level of originality retained by a vehicle. At the 2017 Scottsdale Auctions, a one-owner 1955 Mercedes-Benz 300 SL Gullwing still wearing its factory-original inspection tags sold for $1,457,500. A few months later at Pebble Beach, we offered a pair of 300 SLs that had been cherished by a single family for more than 60 years and maintained only as necessary by local shops. Both delivered strong results, with the 1955 Gullwing achieving $1,677,500 and the 1957 Roadster hammering at $1,034,000.
In addition to conducting auctions, our team of experts offers a wide range of services, including private and estate sales, appraisals, and collection management. Throughout 2017, Gooding & Company orchestrated the private sales of many of the world’s finest rare and exotic automobiles. Highlights of significant sales during the year include the rare and authentic 1934 Alfa Romeo 8C 2300 Figoni Cabriolet and the stunning 1972 Ferrari 365 GTB/4. The company’s understanding of a collector’s motivation, along with access to an international pool of potential buyers, makes discreet transactions an enjoyable and efficient experience.
One of the company’s most significant private sales ever was of a 1936 Bugatti Type 57SC Atlantic, which realized more than $31 million, a record at the time. “The owners entrusted us to sell it, and we worked carefully to offer it to the people who would be interested,” says David Gooding. “It’s not just the price that made us happy, but the fact that we found a new home for this car, and buyers and sellers were happy. Now the car is on display at the Petersen Museum in Los Angeles, where people have the chance to appreciate that it’s just a magnificent piece of art.”
Over the years, Gooding & Company has auctioned more than $32 million in collector cars consigned to benefit charity. Highlights include a 2015 McLaren P1 sold in 2017 to endow a chair at the Rose-Hulman Institute of Technology, a 1953 Fiat 8V Supersonic sold to benefit St. Jude Children’s Hospital in 2013, Jay Leno’s personal 2012 Fiat 500 Prima Edizione offered to raise money for Fisher House Foundation, and Sheryl Crow’s 1959 Mercedes-Benz 190 SL presented in support of the Joplin Schools Recovery Fund.
Gooding & Company enjoys building relationships with customers, and our car specialists maintain a carefully cultivated network of contacts. Our Marketing Department delivers original content and promotion of the cars through a variety of online, digital and print platforms. Our high-quality catalogue production, advertising campaigns and social media presence attracts a global audience of passionate buyers.
David Gooding says that when he started the business he wanted to present cars “carefully, authentically and with distinction,” and the results are shown not only in record prices but in a level of trust and respect unmatched in the industry. Gooding & Company has been selected to present cars from prestigious collections, including those of Otis Chandler, the Drendel Family, Greg Garrison, the Phil Hill Family, Tony Shooshani, Richard Solove, and Dr. Peter and Susan Williamson.
The response from buyers and sellers has been gratifying, David Gooding says, and the business model has dovetailed perfectly with his passion. “What I love is discovering the special cars, whether it’s a $50,000 car or a $15 million car, and really accentuating the characteristics of the car and presenting them to our clients,” he says. “This is what we do. It’s what we know and what we love doing.”