The Gooding & Company Experience
Our resources include a team of experienced specialists, unrivaled auction venues, a talented marketing and PR team, an international clientele and an extensive network of contacts. Our auctions and private sales have resulted in record-breaking prices for a wide range of cars and price categories. In addition to our outstanding results, we strive for unrivaled client service and take seriously our reputation for quality consignments and transparency in our business practices.
How To Consign
If you are ready to sell your vehicle with Gooding & Company, please contact a specialist directly or download and complete our consignment questionnaire. Whether you wish to sell a single car or a large collection, there are a number of ways to have your property valued:
- Contact a specialist to arrange for a visit and valuation
- Request an informal complimentary auction estimate online
- Provide information for an extensive valuation
Sign A Seller's Agreement
Before you sell your collector car with Gooding & Company you must sign an exclusive consignment agreement. This is a contract we have with our sellers in which we agree to sell their vehicle either through auction or via a private treaty sale. All sales with Gooding & Company are subject to the terms of our consignment agreement. The agreement contains our terms and fees for the auction and private sale process, including insurance, loss/damage liability, shipping and illustration provisions. Please note that a clear, transferable title must be provided by all sellers.
Once we have received a seller’s agreement, Gooding & Company’s catalogue department will contact you to arrange for photography and discuss the description. Our photographers, writers and researchers are among the best in the business and our catalogue presentations are widely considered the finest in the industry.
Make Shipping Arrangements
If you decide to bring your car to one of our auction venues, we are happy to assist you with transportation arrangements. However, you are always welcome to use your own carrier. Please contact the Gooding & Company office for further details.
After The Sale
After a successful sale, you will be notified of the final bid price for your consignment. If a buyer wasn't found, you will be able to speak with a specialist to discuss possible post-auction sales or additional marketing efforts. Approximately 30 days after each auction, Gooding & Company settles payment for successful sellers along with a settlement statement itemizing the commission and any other charges.
Pebble Beach Equestrian Center
Corner of Stevenson Dr. and Portola Rd.
Wednesday, August 12
10:00am - 6:00pm
Thursday, August 13
9:00am - 6:00pm
Friday, August 14
9:00am - 9:00pm
Saturday, August 15
9:00am - 5:00pm
Friday, August 14
Saturday, August 15
Admittance - $40, admits one to all events
Catalogue - $100, admits two to all events
Cash or credit card only.
Children under 12 free.
$200 includes a catalogue, admission for two to the viewing and auction with two reserved seats, subject to availability.
For a final bid price of $250,000 and below, 12% of the final bid price; and for a final bid price of above $250,000, 12% on the first $250,000 and 10% on the remainder of the final bid price.
On-Site Contact Information:
Gooding & Company
1120 Forest Ave., Box 101
Pacific Grove, CA 93950
How do I view upcoming auction cars on your website?
You may view all vehicles on our website by visiting our Vehicles
page. From there you can apply search filters and tailor your results within Upcoming Auction Vehicles, Past Auctions or All Vehicles.
How do I get into the viewing and auction?
If you have already purchased a catalogue, you may bring it to the auction to redeem for admission for two. If you have not purchased a catalogue, individual admission wristbands are available for purchase in the entry tent of each Gooding & Company auction site. A wristband allows access and re-entry to all viewing days and the auctions. Please be advised, priority seating in the auction tent is reserved for registered bidders and their guests. The admission cost will vary based on venue, so please reference our Auctions
page for details on each event.
I did not get any wristbands with my catalogue. How do I get in?
We do not ship wristbands out with our catalogues. If you have received our catalogue prior to an auction, you may bring the book itself or the order confirmation to our auction site and redeem it for two admission wristbands.
Do you ever run out of wristbands?
Don’t worry, we never run out of admission wristbands for our guests. Admission is available through the last day of each auction.
Is there reserved seating or a VIP pass available?
We do not provide VIP passes, as we strive to offer a VIP-level experience for every guest who attends our events. We do offer priority seating for bidders and their guests separate from general seating, to allow our auctioneer to facilitate the sale in the smoothest and most efficient manner possible.
I can't attend the auction personally. How can I watch remotely?
We offer live streaming of all our auctions, both in browser-based and mobile device formats. A link directing you to the live broadcast will be made available on Gooding & Company's homepage and throughout the site on the day of each event, and the live broadcast itself will begin streaming about 15 minutes before each auction.
Do I have to create an account to watch the auction?
No. Anyone can watch Gooding & Company auctions online or through our mobile apps.
Is there a delay to the video through the online bidding platform?
Gooding & Company prides itself on using industry-leading technology to stream video in 720p to your mobile device or computer with little to no latency or delay. This is offered solely through the bid.goodingco.com
portal and through our iOS
apps. If your connection is poor, the system will downgrade the video quality you receive, potentially sending only the audio feed to ensure that you are following the auction live. Gooding & Company offers a simultaneous broadcast through YouTube for a high-definition feed, and this video will occasionally encounter buffering issues which could lead to substantial delays between what you’re seeing and the live events in the auction room. Refreshing your webpage will get this video back to live, but buffering will continue to delay the feed.
I already have a Gooding & Company account, but my login information is not working on the online bidding platform.
Your Gooding & Company account is separate from your online bidding account. You may use the same login information, but changing your email and password on one platform does not automatically change it on the other. If the online bidding system says your email is already registered, please use the "Forgot Password?" option to reset your password for your online bidding account.
How can I figure out when a car will be up on the block?
An estimated 12-15 lots will pass over the block within one hour. This range should help you in determining when a chosen lot will be up for sale on the block.
How can I register to bid at an auction?
To bid at a Gooding & Company auction, you must first complete and submit the Bidder Registration Application
available on our website. You have the option of submitting your application through our website or downloading a PDF version. Please note that a Bank Letter of Guarantee is required to bid at our auctions. A sample Bank Letter is provided within our application. If you choose to download the PDF application, you can email, fax or mail the completed application to Gooding & Company using the contact details provided on the forms.
May I still bid on a vehicle if I am unable to attend the auction?
Yes. Gooding & Company offers Telephone, Absentee, and Online bidding for all our auctions. Please visit our Register to Bid
page and select your preferred method of bidding for further instructions. The general requirements for all methods of bidding include a completed Bidder Registration Application, a Bank Letter of Guarantee, and Driver’s license or Passport identification. Please note that we do not currently offer submission of Telephone & Absentee Bid Applications through our online registration system.