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The Auction

Friday, August 13 at 5pm PDT

Saturday, August 14 at 11am PDT

Pebble Beach Parc du Concours

Corner of Stevenson Drive and Portola Road

Pebble Beach CA US

Event Update

Gooding & Company is looking forward to welcoming guests to the 2021 Pebble Beach Auctions. Our event conforms to the same COVID-19 guidelines as the Pebble Beach Concours d’Elegance. Masks are required for all guests in indoor spaces, except while eating or drinking, regardless of vaccination status, and masks are strongly recommended for all guests in outdoor spaces. Masks will be available for all guests and sanitizing stations will be provided around the tent. It is recommended that guests be fully vaccinated or tested with a negative result before traveling and attending the event.

Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance, is proud to announce its presentation of the highly anticipated Pebble Beach Auctions this summer. The Auctions, taking place on August 13 and 14 at the Parc du Concours, will host the world’s foremost car collectors, buyers, and sellers at the esteemed venue in Pebble Beach, California at the 70th anniversary of the Concours d’Elegance.

Since the 1950s, Pebble Beach has been revered as the ultimate destination for collector car enthusiasts. For the past seventeen years, Gooding & Company has offered its international audience of passionate, devoted participants an exclusive and unparalleled experience at Pebble Beach Auto Week. This year, the auction house will continue to showcase its prominence for selling the world’s most prized and valuable collector cars.


Wednesday, August 11
10:00am – 6:00pm
Thursday, August 12
9:00am – 6:00pm
Friday, August 13
9:00am – 6:00pm
Saturday, August 14
9:00am – 5:00pm


Admittance - $50, admits one to all events
Catalogue - $120, admits two to all events
Cash or credit card only.
Children under 12 free.

Bidder Registration

$200 includes a catalogue, admission for two to the viewing and auction with two reserved seats, subject to availability.


General parking for visitors can be found in Lot 12 directly across from Gooding & Company's main entrance. The vehicle entrance to Lot 12 is located off Forest Lake Road, just north of the Stevenson Drive intersection, and only requires a parking pass on Sunday, August 18th. If Lot 12 reaches capacity, then Lot 8 will be opened and there will be signage and personnel to direct you there.

Contact Information

Address: Hampton Court Palace, 12A Hampton Court Way, Molesey England GB
Telephone: +1-310-899-1960
Fax: +1-310-526-6594
Email: info@goodingco.com

Mailing Address

Gooding & Company
1120 Forest Ave., Box 101
Pacific Grove, CA 93950

Important Notices

Please read the Conditions of Sale for the full terms and conditions of sale. Each capitalized term used but not defined below will have the meaning assigned in the Conditions of Sale.

Registering to Bid

Prospective bidders may submit a written Bidder Registration Application or Telephone and Absentee Bidder Registration Application (1) by mail, (2) by email to bidders@goodingco.com, (3) by fax to 310.526.6594, (4) on-site at a Gooding & Company ("Gooding") auction event, or (5) through online bidder registration available at https://bid.goodingco.com/ or through Gooding's mobile apps for iOS and Android. After the submission of your application, a Gooding representative will contact you to finalize your registration.

Prospective bidders will be required to complete and execute the applicable registration application forms, provide identification (Driver’s License or Passport for individuals and corporate documentation for companies), and provide an original Bank Letter of Guarantee or other form of proof of ability to pay for purchases, in either case, in an amount and in a form acceptable to Gooding in its sole discretion (the “Guarantee”).

Prospective bidders authorize the release of financial information to Gooding for the purposes of verifying ability to pay for purchases.

Please ensure that Gooding receives your completed bidder registration form and Guarantee no later than 24 hours before the start of the Auction session in which you wish to bid.

For more information about bidding or registration please visit goodingco.com/register or email bidders@goodingco.com.

Bidding in the Room

While prospective bidders may register to bid in the room prior to the Auction and during viewing hours, it is recommended that registration be completed prior to arriving at the Auction site.

For bidders whose registrations have been completed and accepted by Gooding, bidder paddles will be available for collection at the Registration Desk at the front of the Auction venue during viewing hours and the Auction.

Each bidder is personally responsible for any use of the paddle provided to such respective bidder for purposes of identification, and each bidder agrees that it is personally liable for the full Purchase Price (as defined in the Conditions of Sale) if the paddle is used in bidding on any lot whether by the respective bidder or by any other person.

Each bidder, Buyer, attendee or participant by entering the Auction site agrees to comply with all applicable policies and procedures Gooding may communicate from time to time, including without limitation any posted signage pertaining to safety, health or other requirements.

Additional Fees

In addition to the final bid price, the Buyer is required to pay Gooding a percentage of the final bid price, the Buyer’s Premium. This Auction will have the following Buyer’s Premiums:

For Vehicle Lots: (a) For a final bid price of $250,000 and below, Gooding will receive a Buyer’s Premium of 12% of the final bid price; and (b) for a final bid price of above $250,000, Gooding will receive a Buyer’s Premium of 12% on the first $250,000 and 10% on the remainder of the final bid price.

For Automobilia Lots: Gooding will receive a Buyer’s Premium of 25% of the final bid price.

The Buyer is responsible for all applicable state and local sales and/or use tax on any lot purchased. Exemptions will only be allowed upon receipt of documentation acceptable to Gooding in its sole discretion.


Payment of the full Purchase Price must be received by Gooding by 5:00 pm PDT on Wednesday, August 18, 2021.

Lot Removal and Storage

The Buyer must make immediate arrangements for the collection and transport of all purchased lots. All lots must be removed from the Auction site at Buyer’s risk and expense no later than 5:00 pm PDT Wednesday, August 18, 2021. Please contact clientservices@goodingco.com for assistance in making removal arrangements.

The Buyer is solely responsible for making arrangements for the collection and transport of any purchased lot, but Gooding offers Buyers the following referral for vehicle transportation:

Domestic Transportation
Intercity Lines
Jim Bergeron
(800) 221-3936

International Transportation
Cosdel International Transportation
Jenny Rixford
(415) 777-2000

Any lot not removed by Wednesday, August 18, 2021, will be assessed a storage fee of up to $50 per day in addition to a fee for removal from the Auction site. Buyer hereby grants Gooding an irrevocable power of attorney to remove and store purchased lots at a third-party warehouse at Buyer’s risk and expense.

No Photography

Gooding does not permit any photography, audio, video, or other recording or broadcast of any kind inside any bidding tent without an official Gooding-issued press pass and an executed photography and video agreement, and any photography, audio, video, or other recording captured outside the bidding tent is solely for personal use and may not be redistributed or rebroadcast in any medium, nor used for any commercial purpose.

For additional answers to your questions regarding auctions, please see the FAQ page.

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