I have a car I would like to sell. How do I get started?

Whether you’re interested in consigning a car for auction or for private treaty, the best way to get started is by contacting a Gooding & Company Specialist at You may also fill out and submit our Consignment Inquiry Form online. Once you have submitted your information, a Specialist will assess the vehicle and contact you to discuss the best platform for its sale.

Bidder Registration

How can I register to bid at an auction?

To bid at a Gooding & Company auction, you must first complete and submit the Bidder Registration Application available on our website. You have the option of submitting your application through our website or downloading a PDF version. Please note that a Bank Letter of Guarantee is required to bid at our auctions. A sample Bank Letter is provided within our application. If you choose to download the PDF application, you can email, fax or mail the completed application to Gooding & Company using the contact details provided on the forms.

I’ve submitted my Bidder Registration Application. Does that mean I’m approved?

Once your Bidder Registration Application has been submitted, we will review your information and contact you for any additional details we may require or to let you know that you are approved to bid with us.

How do I receive my bidder registration packet?

Your bidder registration packet will be available for you to pick up when you check in at Gooding & Company’s site during the viewing and auction days.

Online Bidding

How do I participate in Geared Online?

Registered bidders may participate in the Geared Online auction as follows:

  • From your desktop, by visiting
  • From your mobile phone or tablet. You must first download Gooding & Company’s bidding app through the iTunes store or Google Play store by searching “Gooding & Company.”
  • From your telephone or via absentee bid, by submitting an application or contacting A Gooding & Company representative will then contact you to make bidding arrangements.

How do I register to bid for Geared Online?

Online bidder registration is available through Gooding & Company’s website, through Gooding & Company’s mobile apps for iOS and Android, and through Gooding & Company’s online bidding platform. After the submission of your application, a Gooding & Company representative will contact you to finalize your registration.

What documents does Gooding & Company require to complete the bidder registration process?

Gooding & Company requires a completed bidder registration form, proof of identification (Driver’s License or Passport for individuals and corporate documentation for companies), and an original Bank Letter of Guarantee or other form of proof of ability to pay for purchases, in either case, in an amount and in a form acceptable to Gooding in its sole discretion.

Prospective bidders authorize the release of financial information to Gooding for the purposes of verifying ability to pay for purchases.

Once I have registered to bid, how do I bid on the online bidding platform?

Please create an account or login at to browse the online catalogue. From there you may select a vehicle to view more information and place a bid.

I have a user account, but why is my login information not working on the online bidding platform?

At this time, you will have separate logins for Gooding & Company’s website and for the online bidding platform powered by Auction Mobility. To place bids on the online bidding platform, please make sure you have created an online account at If the online bidding platform says your email is already registered, please use the "Forgot Password?" option to reset your password for your online bidding account. If you are still having problems, please contact for online bidding support.

I have created a login on the online bidding platform, does that mean I am approved to bid?

In addition to creating a login account at, you will need to submit a bidder registration application. You may do so through the online bidding platform or by visiting Gooding & Company’s website or Gooding & Company’s mobile app for iOS or Android.

I have submitted a bidder registration application, does that mean I can start bidding?

You will be able to bid just as soon as a Gooding & Company representative contacts you to confirm all required information has been submitted and processes your application. Once you are notified that you are approved, you can begin placing bids in Geared Online.

Can I place a telephone or absentee bid in Geared Online?

Yes, we welcome bids via telephone or absentee bid. Please see here to register to bid via telephone or an absentee bid. Absentee bids must be submitted via our absentee bid form.

A Gooding & Company representative will contact you regarding your request to bid by telephone or absentee bid.

Please note that the telephone bidding requests and absentee bid submissions must be received no later than 24 hours before the close of the Geared Online Auction in which you wish to bid.

Can I place a bid in Geared Online from my phone or tablet?

Yes, you must first download Gooding & Company’s bidding app through the iTunes store or Google Play store by searching “Gooding & Company.”

How do I know whether my online bid has been placed?

When you place a bid on the online bidding platform, you will see “WINNING" on the lot page on your screen if you are the current high bidder. If you are not the current high bidder, you will see “OUTBID” and have the opportunity to place another bid.

How do I know whether the reserve on the lot has been met?

In Geared Online, Gooding & Company will offer some lots with a reserve and some lots without reserve. The lot page will indicate whether a lot is offered “without reserve.”

For lots with a reserve, the lot page will indicate “reserve not met” until the lot’s reserve has been met.

Can I change my bid once it has been placed?

Each bid is final, binding, and irrevocable as soon as the bidder clicks the “bid” button. The bidder cannot change a bid once it is placed. The only change that will be permitted is to edit a maximum bid to a higher amount.

How will I know if I have been outbid on a lot?

If another bidder has outbid your highest bid, you will see “Outbid” along with the current asking bid on the lot page on your screen. You will also receive an email notification indicating that you have been outbid.

When does bidding end?

Geared Online lots will begin closing on the final date and time designated in Event Information. Lots will close approximately every two minutes.

Bidding on a particular lot ends when the countdown clock on the lot reaches zero.

Please note that if a bid is placed within the final two minutes, bidding on the lot will be extended by an additional two minutes to prevent a bidder from trying to place a high bid in the final moments of the auction. These extensions will continue indefinitely until there is no more bidding activity on the lot for a period of 2 minutes.

The extension of one lot’s closing time does not affect other lots’ closing times and so it is possible that lots will close out of numerical order during Geared Online.

How will I know if I have won a lot?

If you are the highest bidder when the countdown clock on the lot reaches zero, you will see “WON” on the lot page on your screen. The lot page will indicate the final bid price as “Your Winning Bid.” Please note that, as explained more fully in the Conditions of Sale, the Buyer’s Premium is in addition to the final bid price that is displayed as “Your Winning Bid.”

I WON! Now what?

Congratulations! Our client services team will be in touch shortly with your invoice, along with further instructions regarding payment, lot removal, and ownership transfers.

If you have any questions before, during, or after the sale please email and we’ll answer any question you have as to our procedures.

I am in California, can I pick up my purchased lot?

Absolutely. Please notify as soon as possible as to your plans, and we can schedule an appointment at our facility for you to come retrieve your purchased lot.

A lot I was watching did not sell, can I still make an offer?

Yes, please contact for more information.

Online Catalogue

How do I view upcoming auction cars on your website?

You may view all vehicles on our website by visiting our Vehicles page. From there you can apply search filters and tailor your results within Upcoming Auction Vehicles, Past Auctions or All Vehicles.

I’m having trouble viewing the online catalogue. What do I do?

We have designed our website to be compatible with the largest number of browsers possible. However if you are having difficulties viewing the online catalogue or another area of our website, please contact us at 310.899.1960 or for technical assistance.

Attending the Auction

How do I get into the viewing and auction?

If you have already purchased a catalogue, you may bring it to the auction to redeem for admission for two. If you have not purchased a catalogue, individual admission wristbands are available for purchase in the entry tent of each Gooding & Company auction site. A wristband allows access and re-entry to all viewing days and the auctions. Please be advised, priority seating in the auction tent is reserved for registered bidders and their guests. The admission cost will vary based on venue, so please reference our Auctions page for details on each event.

I did not get any wristbands with my catalogue. How do I get in?

We do not ship wristbands out with our catalogues. If you have received our catalogue prior to an auction, you may bring the book itself or the order confirmation to our auction site and redeem it for two admission wristbands.

Do you ever run out of wristbands?

Don’t worry, we never run out of admission wristbands for our guests. Admission is available through the last day of each auction.

Is there reserved seating or a VIP pass available?

We do not provide VIP passes, as we strive to offer a VIP-level experience for every guest who attends our events. We do offer priority seating for bidders and their guests separate from general seating, to allow our auctioneer to facilitate the sale in the smoothest and most efficient manner possible.

Can I purchase Pebble Beach Concours event tickets through Gooding & Company?

Gooding & Company does not sell tickets to the Concours. To purchase tickets for the Pebble Beach Concours d’Elegance, please visit the official Pebble Beach Concours website.

I can't attend the auction personally. How can I watch remotely?

We offer live streaming of all our auctions, both in browser-based and mobile device formats. A link directing you to the live broadcast will be made available on Gooding & Company's homepage and throughout the site on the day of each event, and the live broadcast itself will begin streaming about 15 minutes before each auction.

May I still bid on a vehicle if I am unable to attend the auction?

Yes. Gooding & Company offers Telephone, Absentee, and Online bidding for all our auctions. Please visit our Register to Bid page and select your preferred method of bidding for further instructions.

The general requirements for all methods of bidding include a completed Bidder Registration Application, a Bank Letter of Guarantee, and Driver’s license or Passport identification. Please note that we do not currently offer submission of Telephone & Absentee Bid Applications through our online registration system.

How can I figure out when a car will be up on the block?

An estimated 12-15 lots will pass over the block within one hour. This range should help you in determining when a chosen lot will be up for sale on the block.

Vehicle Paperwork & Accompanying Items

I’m selling my car at a Gooding & Company auction. What kind of title work do I need to provide?

We require a current title in the current owner’s name in order to offer a car for sale at auction. If the title is in a business or entity name, please let us know immediately so all consignment paperwork and agreements are consistent. We are also able to offer cars at auction on a valid Bill of Sale. Please let us know if a car will be sold on Bill of Sale as soon as possible, as we provide this information to potential buyers in the catalogue. If you are selling a car that is registered overseas, then we require whatever title form is valid in that country, for example the V5 form from the UK or the Fahrzeugbrief from Germany. Feel free to contact us with specific questions regarding your overseas title.

Who do I give title work to?

Please provide title work for your consigned car to our Business Affairs Team. They can be reached directly at 310.526.0585 or

Who do I give accompanying items to?

Please provide accompanying items for your consigned car to our Business Affairs Coordinator, Kayla Murphy. She can be reached directly at 310.526.0585 or

Transport & Delivery

When do I need to transport my car to the auction site? When does my car need to arrive at the auction site?

Cars need to arrive on-site several days in advance of viewing, so that we may properly catalogue all accompanying items and detail your car for presentation at viewing and for the auction. For our specific arrival and receiving dates for each auction, please contact the Business Affairs Team at 310.899.5171 or

How do I transport my car to the auction site? Which carrier should I use?

If you are transporting your car within the United States, we have a few select truck carriers that we can recommend. We also work closely with Intercity Lines, whose representatives are available to help arrange post-sale transportation at each of our auction sites. If you are transporting overseas, we work with Cosdel as our shipping broker, who will reach out to the overseas agent to coordinate. There are many choices, however the most popular has been CARS UK/USA. If you use a different overseas agent, they may not necessarily work with Cosdel for import, which is still fine.

Where should the car be delivered?

Our recommended transport companies are briefed on our preferred delivery locations. If you are transporting your car independently, please contact the Business Affairs Team at 310.899.5171 or our Logistics Manager, Nathan McNeil, at 805.407.2428 for car delivery instructions.

Who do I speak to about delivering the car?

If you have any additional questions about transporting and delivering your car to our auction site, please contact our Business Affairs Team at 310.899.5171 or


Do I have to order a catalogue?

If you have consigned a car with Gooding & Company, you do not need to order a catalogue for admission. We will mail a catalogue to you at your preferred mailing address. If you wish to receive your catalogue at a different address than the one provided on your catalogue information sheet, please contact us to indicate your alternative address preference.

If I have consigned a car, when should I provide information for the catalogue?

As soon as we have received your signed consignment agreement, we are able to begin the catalogue process. Please send back your completed Auction Catalogue Questionnaire form along with your consignment agreement at your earliest convenience so that we have adequate time to prepare your vehicle description. If you prefer, you may also send your catalogue information in electronically via our catalogue form PDF.

Who do I contact if I have questions about the catalogue?

If you have questions about the printed catalogue, please contact our Catalogue Production Manager at 310.899.5164 or

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