I have a car I would like to sell. How do I get started?

Whether you’re interested in consigning a car for auction or for private treaty, the best way to get started is by contacting a Gooding & Company Specialist at You may also fill out and submit our Consignment Inquiry Form online. Once you have submitted your information, a Specialist will assess the vehicle and contact you to discuss the best platform for its sale.

Bidder Registration

How can I register to bid at an auction?

To bid at a Gooding & Company auction, you must first complete and submit the Bidder Registration Application available on our website. You have the option of submitting your application through our website or downloading a PDF version. Please note that a Bank Letter of Guarantee is required to bid at our auctions. A sample Bank Letter is provided within our application. If you choose to download the PDF application, you can email, fax or mail the completed application to Gooding & Company using the contact details provided on the forms.

I’ve submitted my Bidder Registration Application. Does that mean I’m approved?

Once your Bidder Registration Application has been submitted, we will review your information and contact you for any additional details we may require or to let you know that you are approved to bid with us.

How do I receive my bidder registration packet?

Your bidder registration packet will be available for you to pick up when you check in at Gooding & Company’s site during the viewing and auction days.

Online Bidding

How can I register to bid through the online bidding platform?

Approved bidders can bid online at or through our mobile apps for iPhone and Android. To register to bid via our online bidding platform, simply create an account here. Following the submission of your application, an automated email will confirm your registration or a Gooding & Company representative will contact you to obtain more details. The general requirements for all methods of bidding include a completed Bidder Registration Application, a Bank Letter of Guarantee, and Driver’s license or Passport identification.

I’ve created an account on the online bidding platform. Does that mean I’m approved to bid?

Not automatically. All bidders must be approved prior to placing a bid, whether in person, by phone, or online. After submitting a Bidder Registration Application, the approval process can take up to three days.

I already registered to bid in person. Can I bid online, too?

Yes. If you already registered for in-room bidding, please email us at or visit our Bidder Registration Desk at the auction to set up your online bidding account.

How soon can I start placing online bids?

Provided your bidder registration has been approved by Gooding & Company, you can place bids as soon as lots are available in the online bidding platform. Your pre-bids can be edited or deleted up until the moment the Auctioneer’s hammer falls on the preceding lot. You can also live bid during each auction.

Do I have to create an account to watch the auction?

No. Anyone can watch Gooding & Company auctions online or through our mobile apps.

Is there a delay to the video through the online bidding platform?

Gooding & Company prides itself on using industry-leading technology to stream video in 720p to your mobile device or computer with little to no latency or delay. This is offered solely through the portal and through our iOS and Android apps. If your connection is poor, the system will downgrade the video quality you receive, potentially sending only the audio feed to ensure that you are following the auction live. Gooding & Company offers a simultaneous broadcast through YouTube for a high-definition feed, and this video will occasionally encounter buffering issues which could lead to substantial delays between what you’re seeing and the live events in the auction room. Refreshing your webpage will get this video back to live, but buffering will continue to delay the feed.

I already have a Gooding & Company account, but my login information is not working on the online bidding platform.

Your Gooding & Company account is separate from your online bidding account. You may use the same login information, but changing your email and password on one platform does not automatically change it on the other. If the online bidding system says your email is already registered, please use the "Forgot Password?" option to reset your password for your online bidding account.

Online Catalogue

How do I view upcoming auction cars on your website?

You may view all vehicles on our website by visiting our Vehicles page. From there you can apply search filters and tailor your results within Upcoming Auction Vehicles, Past Auctions or All Vehicles.

I’m having trouble viewing the online catalogue. What do I do?

We have designed our website to be compatible with the largest number of browsers possible. However if you are having difficulties viewing the online catalogue or another area of our website, please contact us at 310.899.1960 or for technical assistance.

Attending the Auction

How do I get into the viewing and auction?

If you have already purchased a catalogue, you may bring it to the auction to redeem for admission for two. If you have not purchased a catalogue, individual admission wristbands are available for purchase in the entry tent of each Gooding & Company auction site. A wristband allows access and re-entry to all viewing days and the auctions. Please be advised, priority seating in the auction tent is reserved for registered bidders and their guests. The admission cost will vary based on venue, so please reference our Auctions page for details on each event.

I did not get any wristbands with my catalogue. How do I get in?

We do not ship wristbands out with our catalogues. If you have received our catalogue prior to an auction, you may bring the book itself or the order confirmation to our auction site and redeem it for two admission wristbands.

Do you ever run out of wristbands?

Don’t worry, we never run out of admission wristbands for our guests. Admission is available through the last day of each auction.

Is there reserved seating or a VIP pass available?

We do not provide VIP passes, as we strive to offer a VIP-level experience for every guest who attends our events. We do offer priority seating for bidders and their guests separate from general seating, to allow our auctioneer to facilitate the sale in the smoothest and most efficient manner possible.

Can I purchase Pebble Beach Concours event tickets through Gooding & Company?

Gooding & Company does not sell tickets to the Concours. To purchase tickets for the Pebble Beach Concours d’Elegance, please visit the official Pebble Beach Concours website.

I can't attend the auction personally. How can I watch remotely?

We offer live streaming of all our auctions, both in browser-based and mobile device formats. A link directing you to the live broadcast will be made available on Gooding & Company's homepage and throughout the site on the day of each event, and the live broadcast itself will begin streaming about 15 minutes before each auction.

May I still bid on a vehicle if I am unable to attend the auction?

Yes. Gooding & Company offers Telephone, Absentee, and Online bidding for all our auctions. Please visit our Register to Bid page and select your preferred method of bidding for further instructions.

The general requirements for all methods of bidding include a completed Bidder Registration Application, a Bank Letter of Guarantee, and Driver’s license or Passport identification. Please note that we do not currently offer submission of Telephone & Absentee Bid Applications through our online registration system.

How can I figure out when a car will be up on the block?

An estimated 12-15 lots will pass over the block within one hour. This range should help you in determining when a chosen lot will be up for sale on the block.

Vehicle Paperwork & Accompanying Items

I’m selling my car at a Gooding & Company auction. What kind of title work do I need to provide?

We require a current title in the current owner’s name in order to offer a car for sale at auction. If the title is in a business or entity name, please let us know immediately so all consignment paperwork and agreements are consistent. We are also able to offer cars at auction on a valid Bill of Sale. Please let us know if a car will be sold on Bill of Sale as soon as possible, as we provide this information to potential buyers in the catalogue. If you are selling a car that is registered overseas, then we require whatever title form is valid in that country, for example the V5 form from the UK or the Fahrzeugbrief from Germany. Feel free to contact us with specific questions regarding your overseas title.

Who do I give title work to?

Please provide title work for your consigned car to our Business Affairs Team. They can be reached directly at 310.899.5167 or

Who do I give accompanying items to?

Please provide accompanying items for your consigned car to our Business Affairs Coordinator, Kayla Murphy. She can be reached directly at 310.526.0585 or

Transport & Delivery

When do I need to transport my car to the auction site? When does my car need to arrive at the auction site?

Cars need to arrive on-site several days in advance of viewing, so that we may properly catalogue all accompanying items and detail your car for presentation at viewing and for the auction. For our specific arrival and receiving dates for each auction, please contact the Business Affairs Team at 310.899.5167 or

How do I transport my car to the auction site? Which carrier should I use?

If you are transporting your car within the United States, we have a few select truck carriers that we can recommend. We also work closely with Intercity Lines, whose representatives are available to help arrange post-sale transportation at each of our auction sites. If you are transporting overseas, we work with Cosdel as our shipping broker, who will reach out to the overseas agent to coordinate. There are many choices, however the most popular has been CARS UK/USA. If you use a different overseas agent, they may not necessarily work with Cosdel for import, which is still fine.

Where should the car be delivered?

Our recommended transport companies are briefed on our preferred delivery locations. If you are transporting your car independently, please contact the Business Affairs Team at 310.899.5167 or our Logistics Manager, Nathan McNeil, at 805.407.2428 for car delivery instructions.

Who do I speak to about delivering the car?

If you have any additional questions about transporting and delivering your car to our auction site, please contact our Business Affairs Team at 310.899.5167 or


Do I have to order a catalogue?

If you have consigned a car with Gooding & Company, you do not need to order a catalogue for admission. We will mail a catalogue to you at your preferred mailing address. If you wish to receive your catalogue at a different address than the one provided on your catalogue information sheet, please contact us to indicate your alternative address preference.

If I have consigned a car, when should I provide information for the catalogue?

As soon as we have received your signed consignment agreement, we are able to begin the catalogue process. Please send back your completed Auction Catalogue Questionnaire form along with your consignment agreement at your earliest convenience so that we have adequate time to prepare your vehicle description. If you prefer, you may also send your catalogue information in electronically via our catalogue form PDF.

Who do I contact if I have questions about the catalogue?

If you have questions about the printed catalogue, please contact our Catalogue Production Manager at 310.899.5164 or

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