Press Release

Gooding & Company Achieves Over £5 Million in Sales at its Second Geared Online Auction with Viewing in the UK

The auction house presented fourteen European and American classics, including the top sale, a 1969 Ford GT40 that sold for £2,508,000.

Santa Monica, Calif. (18 June 2021) —Gooding & Company, the international auction house revered for selling the world’s most prized collector automobiles, concluded another installment of its successful Geared Online Auction series by realizing £5,259,650 at its June UK sale. The company achieved an 86% sell-through rate, yielding an overall average price per car of £438,304. 

The collection, consisting of fourteen classics, included a range of European competition and touring cars, as well as the top sale of the auction, which was an iconic 1969 Ford GT40 that sold for £2,508,000 –– the last one ever produced by the legendary American marque. The second-highest selling car was a 1990 Porsche 962C with a documented provenance in the competition world, raking in a figure of £759,000. This was closely followed by a sleek 1968 Lamborghini Miura P400 S featuring coachwork by Bertone, which sold for £737,000. The eight-day sale also featured a 1968 Ferrari Dino 206 GT, which sold for £456,500, as well as a 1955 Bentley S1 Drophead Coupe. The latter, showcasing the best of British and Swiss automotive excellence, pulled in a final selling price of £280,500. Additional highlights included a historic 1928 Lancia Lambda that sold for £137,500 and a 1957 Lotus Eleven that sold for £102,300.

“We are thrilled with the results of this Geared Online auction,” states Gooding & Company European Sales Consultant, Joe Twyman. “It was a pleasure to present these cars to a global audience from our European base here in the UK, and we are delighted with our third UK auction and the continued success of our international sales.”

Top Five Sales

  • 1969 Ford GT40, sold for £2,508,000

  • 1990 Porsche 962C, sold for £759,000

  • 1968 Lamborghini Miura P400 S, sold for £737,000

  • 1968 Ferrari Dino 206 GT, sold for £456,500

  • 1955 Bentley S1 Drophead Coupe, sold for £280,500

Looking Ahead Gooding & Company will return to the live auction scene with its renowned Pebble Beach Auctions, serving as the official auction house of the Pebble Beach Concours d’Elegance®. On August 13 and 14, 2021, the company will present a curated selection of distinguished, prized collector automobiles sourced from the world’s finest collections at the California venue. Interested bidders are encouraged to attend the events and contact Gooding & Company specialists for resources and information.   

The Pebble Beach Auctions  Dates: Friday, August 13, at 5 p.m. PDT, and Saturday, August 14, at 11 a.m. PDT Location: Pebble Beach Parc du Concours Public Preview: Wednesday, August 11 through Saturday, August 14 Auction Catalogues: $100, includes admission for two to the viewing and the auction General Admission: $40, includes admission for one to the viewing and the auction Live Auction Broadcast: Facebook:  Twitter: @goodingandco #goodingpebble Instagram: @goodingandcompany #goodingpebble YouTube:  Phone: + 1 310.899.1960

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