Press Release

Gooding & Company Announces New Date and Location for Its “Passion of a Lifetime” United Kingdom Sale

The masterpiece collection will be sold live by Charlie Ross on 5 September 2020 at the magnificent Hampton Court Palace as an official sponsor and in tandem with the Concours of Elegance.

Santa Monica, Calif. (5 August, 2020) – Gooding & Company, the internationally recognized auction house, is delighted to officially announce that the highly anticipated “Passion of a Lifetime” auction has been rescheduled for 5 September 2020. The company's first-ever sale outside of the US, originally postponed due to COVID-19, will take place during the Concours of Elegance at Hampton Court Palace. This historic venue, once home to Henry VIII and the Tudor dynasty, will serve as a awe-inspiring setting to a landmark sale.

The once-in-a-lifetime auction event will be staged in the palace’s elegant formal gardens, providing both telephone and absentee bids and foregoing the traditional live audience. Enthusiasts worldwide can watch the live broadcast on Gooding & Company’s website, YouTube channel, and mobile iOS app. Pre-auction viewing in the palace’s Tudor courtyards is available to the public with ticketed entry to the Concours. Celebrated auctioneer Charlie Ross, who brings his charismatic British charm to every Gooding & Company live auction event, will be commanding the auction stage.

“It is our great honor for Gooding & Company to present ‘Passion of a Lifetime’ at the Concours of Elegance at Hampton Court Palace,” states Gooding & Company President and Founder, David Gooding. “Car enthusiasts from around the globe have been anticipating this event since we announced in December of 2019. The world is eager to witness the bidding as these exceptional motorcars find their new homes.”

These 15 extraordinary cars hail from one of the world's most revered private collections and represent the culmination of decades of research and dedication. The collector's meticulous passion for the very finest brings together the most coveted and valuable examples of European sports and racing automobiles of the 20th century. Combined with Gooding & Company's expertise in selling the highest-quality collector cars, the unmatched reputation of these examples presents a rare opportunity to acquire a masterpiece.

Complete List of Passion of a Lifetime Offerings

  • 1961 Aston Martin DB4 GT Zagato (Estimate: £7,000,000 - £9,000,000)

  • 1955 Aston Martin DB3S (Estimate: £3,000,000 - £4,000,000)

  • 1935 Aston Martin Ulster (Estimate: £1,600,000 - £2,200,000)

  • 1939 Bentley 4 1/4 Litre Cabriolet (Estimate: £450,000 - £600,000)

  • 1927 Bentley 3 Litre Speed Model Sports Tourer (Estimate: £350,000 - £450,000)

  • 1934 Bugatti Type 59 Sports (Estimate: In Excess of £10,000,000

  • 1937 Bugatti Type 57S Atalante (Estimate: In Excess of £7,000,000)

  • 1928 Bugatti Type 35C Grand Prix (Estimate: In Excess of £3,000,000)

  • 1971 Lamborghini Miura P400 SV Speciale (Estimate: £1,600,000 - £2,000,000)

  • 1965 Lamborghini 350 GT (Estimate: £400,000 - £550,000)

  • 1955 Lancia Aurelia B24S Spider America (Estimate: £700,000 - £900,000)

  • 1959 Lancia Flaminia 2500 Sport (Estimate: £400,000 - £500,000)

  • 1924 Lancia Lambda 3rd Series Torpédo (Estimate: £320,000 - £400,000)

  • 1919 Rolls-Royce 40/50 HP Silver Ghost Alpine Eagle Tourer (Estimate: £1,000,000 - £1,400,000)

  • 1924 Vauxhall 30-98 OE-Type Wensum (Estimate: £800,000 - £1,200,000)

Passion of a Lifetime Auction Date: Saturday, 5 September at 17.00 BST Location: Hampton Court Palace, Hampton Ct Way, Molesey, East Molesey KT8 9AU, United Kingdom Viewing Days: Friday, 4 September from 10.00 – 17.00 BST, Saturday, 5 September from 10.00 – 17.00 BST Concours of Elegance Ticketing Information: Live Auction Broadcast: Facebook: Twitter: @goodingandco #passionofalifetime Instagram: @goodingandcompany #passionofalifetime YouTube: Phone: + 1 310.899.1960

Important Notice Regarding Sale Terms The terms and conditions (“General Conditions,” including the “Conditions of Sale”) applicable to the “Passion of a Lifetime” Auction are printed in the Auction catalogue and may also be viewed at on the “Terms & Conditions” page. Please note that the “Passion of a Lifetime” Auction will have the following Buyer’s Premium: For a final bid price of £500,000 and below, 15% of the final bid price (plus VAT on the Buyer’s Premium); and for a final bid price of above £500,000, 15% on the first £500,000 (plus VAT on the Buyer’s Premium) and 12% on the remainder of the final bid price (plus VAT on the Buyer’s Premium).