Press Release

Gooding & Company’s Passion of a Lifetime Achieves Over £34 Million; Sets All-Time Auction Record for a Bugatti

The 1934 Bugatti Type 59 Sports set a new world auction record for a Bugatti, selling for £9,535,000. The UK sale also set a new record for highest average price per lot at a motor car auction.

Santa Monica, Calif. (6 September, 2020) – Gooding & Company, the internationally recognized auction house, realized £34,048,900 i n total sales at its highly anticipated Passion of a Lifetime auction. The company’s first-ever UK sale, conducted at the historic Hampton Court Palace during the esteemed Concours of Elegance, saw 14 of the collection’s 15 lots sold, achieving an impressive 93% sell-through rate with eight cars realizing over £1 million. The company also set a world auction record for the highest average price per car at an auction at £2,432,064, along with six new records, including the most valuable Bugatti and Vauxhall sold at auction. Enthusiasts from around the world tuned into the live broadcast as the once-in-a-lifetime event, consisting of telephone, and absentee bidding, as well as limited in-room bidding, delivered the most exciting and successful automobile auction in 2020.

“It has been our distinct pleasure to work with our consignor to pass these beautiful cars on to their new owners. Witnessing our team set six records at our premiere UK sale was exhilarating,” states Gooding & Company Founder and President, David Gooding. “A private collection of this quality i s rarely offered for sale anywhere and we are immensely proud of these exceptional results.”

Bidding was strong from the very beginning, with the 1927 Bentley 3 Litre Speed Model Sports Tourer earning £345,000. Without a doubt, the star of the auction was the highly publicized 1934 Bugatti Type 59 Sports, which became the most valuable Bugatti ever sold at auction for £9,535,000. The second of three Bugattis was met with resounding applause from Concours attendees when the beautifully preserved Type 35C Grand Prix sold for £3,935,000. The 1937 Bugatti Type 57S served as the grand finale for the collection, achieving £7,855,000. In total, Bugatti set new world auction records for the French marque’s respected models and accounted for over £21 million of the entire sale.

One of the most exciting lots on sale was the record-breaking 1971 Lamborghini Miura P400 SV Speciale. Applause erupted throughout the Palace grounds after a rousing bidding war resulted in a final price of £3,207,000. Viewers from over 73 nations tuned in via the company’s live HD webcast to watch spirited bidding overseen by renowned auctioneer Charlie Ross. As bidders competed for exceptional lots, Mr. Ross’ captivating style energized the dynamic event. Most notably the stunning 1955 Aston Martin DB3S generated a price of £3,011,000, while the 1935 Aston Martin Ulster found a new home after selling for an impressive £1,583,000. The impeccable 1924 Vauxhall 30-98 OE-Type Wensum reached a world record price of £1,247,000, and the 1919 Rolls Royce 40/50 HP Silver Ghost Alpine Eagle Tourer, one of the finest restored examples ever to come to auction, met a final price of £1,023,000.

Complete List of Lots Sold:

  • Lot 1 - 1927 Bentley 3 Litre Speed Model Sports Tourer, sold for £345,000

  • Lot 2 - 1971 Lamborghini Miura P400 SV Speciale, sold for £3,207,000

  • Lot 3 - 1955 Lancia Aurelia B24S Spider America, sold for £709,400

  • Lot 4 - 1934 Bugatti Type 59 Sports, sold for £9,535,000

  • Lot 5 - 1924 Lancia Lambda 3rd Series Torpédo, £391,000

  • Lot 6 - 1965 Lamborghini 350 GT, £379,500

  • Lot 8 - 1959 Lancia Flaminia 2500 Sport, sold for £310,500

  • Lot 9 - 1939 Bentley 4 1/4 Litre Cabriolet, £517,500

  • Lot 10 - 1928 Bugatti Type 35C Grand Prix, sold for £3,935,000

  • Lot 11 - 1935 Aston Martin Ulster, sold for £1,583,000

  • Lot 12 - 1924 Vauxhall 30-98 OE-Type Wensum, sold for £1,247,000

  • Lot 13 - 1955 Aston Martin DB3S, sold for £3,011,000

  • Lot 14 - 1919 Rolls-Royce 40/50 HP Silver Ghost Alpine Eagle Tourer, sold for

  • £1,023,000

  • Lot 15 - 1937 Bugatti Type 57S Atalante, sold for £7,855,000

New World Auction Records:

  • 1934 Bugatti Type 59 Sports, sold for £9,535,000

  • 1937 Bugatti Type 57S Atalante, sold for £7,855,000

  • 1928 Bugatti Type 35C Grand Prix, sold for £3,935,000

  • 1971 Lamborghini Miura P400 SV Speciale, sold for £3,207,000

  • 1924 Vauxhall 30-98 OE-Type Wensum, sold for £1,247,000

  • 1924 Lancia Lambda 3rd Series Torpédo, £391,000

Gooding & Company is pleased to announce its second installment of Geared Online, the company’s new platform of auctions to be held exclusively through the company’s website and mobile bidding app. Following the success of the inaugural August Geared Online, the auction house’s next online sale begins on October 26th and ends October 30th. Gooding & Company’s online auction series complements the company’s annual live auction events and offers a selection of reserve and no reserve lots, providing a superb array of automotive brilliance and automobilia for every level of collector.

Geared Online | October 2020 Online Catalogue Available: Monday, October 19 Auction Begins: Monday, October 26, 9:00 AM PDT Lots Begin Closing: Friday, October 30, 12:00 PM PDT Website: Facebook: Twitter: @goodingandco #gearedonline Instagram: @goodingandcompany #gearedonline YouTube: Phone: + 1 310.899.1960

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