Press Release

Gooding & Company Sells Most Valuable Porsche in World Auction History, Garners Over $91 Million in Two Days at The Pebble Beach Auctions

22 cars sold for $1 million and over, New world record prices for Ferrari, Porsche, Maserati and BMW.

SANTA MONICA, Calif. (August 20, 2017) – Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance®, realized more than $91.5 million at the annual Pebble Beach Auctions this weekend. During the two-­day auction event, the company sold 110 of 135 lots, an 81% sales rate, with an average price of $832,670 per car. During the sale, an astonishing 22 lots sold at or above the $1 million mark and 20 world auction records were established across numerous marques.

The star of Friday’s auction, the 1970 Porsche 917K, became the most valuable Porsche ever sold at auction with a realized price of $14,080,000. The price achieved broke the previous Porsche record held by Gooding & Company for the sale of a 1982 Porsche 956 (sold for $10,120,000 in 2015). The star of Saturday’s auction, the 1966 Ferrari 275 GTB/C, also set a new world auction record for the model when it garnered $14,520,000 -­ the highest price achieved for the celebrated marque across all auction houses this week. One of only 12 ever built, this unrivaled offering is the ultimate evolution of the single-­cam Ferrari Berlinetta and its world record price illustrated the car’s historical significance.

“In addition to the many record prices achieved, our auctions have demonstrated that cars of the highest quality and from long-­term ownership continue to be in high demand,” notes David Gooding, President and Founder of Gooding & Company. “We certainly feel our new earlier schedule proved to be a winner for both buyers and sellers at our event.”

The marquee was packed, and viewers from over 60 nations tuned in via the company’s live HD webcast to witness the spirited bidding overseen by renowned auctioneer Charlie Ross. Mr. Ross’ captivating style added to the drama as bidders competed for the exceptional lots from Maserati, BMW, Ferrari and Mercedes-­Benz. These included the stunning 1956 Maserati A6G/54 that generated a world record price of $4,400,000, the impeccable 1958 BMW 507 Series II that garnered a world record price of $2,750,000, and the 1926 Mercedes 24/100/140 Phaeton that delivered a lengthy bidding war until it hammered for a record price and nearly double the estimate with a sale price of $726,000. Modern supercars continued to be in demand as the 2015 Ferrari LaFerrari sold for $3,520,000. Also, demand for highly original cars continued to climb, as witnessed by the pair of 300 SLs from single family ownership. The two sports cars delivered strong results, as the 1955 Mercedes-­Benz 300 SL Gullwing sold for a healthy $1,677,500 and the 1957 Mercedes-­Benz 300 SL Roadster sold for $1,034,000.

Lots sold for over $1 Million:

  • Lot 120 - 1966 Ferrari 275 GTB/C, sold for $14,520,000

  • Lot 44 - 1970 Porsche 917K, sold for $14,080,000

  • Lot 36 - 1959 Ferrari 250 GT Series I Cabriolet, sold for $4,840,000

  • Lot 27 - 1956 Maserati A6G/54 Berlinetta, sold for $4,400,000

  • Lot 54 - 2015 Ferrari LaFerrari, sold for $3,520,000

  • Lot 33 - 1954 Ferrari 500 Mondial Series I, sold for $3,162,500

  • Lot 157 - 1958 BMW 507 Series II, sold for $2,750,000

  • Lot 163 - 1965 Ferrari 275 GTB, sold for $2,585,000

  • Lot 14 - 1966 Ferrari 275 GTS, sold for $1,700,000

  • Lot 18 - 1955 Mercedes-ˇBenz 300 SL Gullwing, sold for $1,677,500

  • Lot 152 - 1951 Ferrari 212 Inter Coupe, sold for $1,595,000

  • Lot 129 - 1964 Porsche 904 Carrera GTS, sold for $1,540,000

  • Lot 143 - 1939 Bugatti Type 57C Cabriolet, sold for $1,512,500

  • Lot 149 - 1953 Fiat 8V Berlinetta Elaborata, sold for $1,485,000

  • Lot 168 - 1954 Aston Martin DB2/4 Drophead Coupe, sold for $1,430,000

  • Lot 25 - 1962 Ferrari 250 GT Series II Cabriolet, sold for $1,375,000

  • Lot 160 - 1957 Mercedes-ˇBenz 300 SL Roadster, sold for $1,347,500

  • Lot 116 - 1955 Mercedes-ˇBenz 300 SL Gullwing, sold for $1,265,000

  • Lot 134 - 1963 Porsche 356 B Carrera 2 Cabriolet, sold for $1,250,000

  • Lot 46 - 1988 Porsche 959 Komfort, sold for $1,056,000

  • Lot 19 - 1957 Mercedes-ˇBenz 300 SL Roadster, sold for $1,034,000

  • Lot 136 - 1937 Maserati 6CM, sold for $1,000,000

2017 Pebble Concours d’Elegance® Best in Show: Winner: 1929 Mercedes-ˇBenz S Barker Tourer Owner: Bruce McCaw

Auctions of automotive excellence will continue at Gooding & Company’s Scottsdale Auctions on January 19 and 20, 2018, and the Amelia Island Auction on March 10, 2018. Highlights and star cars will be available in the weeks preceding each sale.

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